Blurb Crafting Advice from Chris Fox: “Every single word has immense value” in a blurb– a video

First, the link:

Skip the first five minutes, where Chris is talking about non-blurb stuff. If you only want the actual shots of his blurbs as he talks about them, go to 6:36 in the video.

“Every single word has immense value.”

He uses blurb examples from his own books. Might help you with your own blurbs.

Notice the bold tagline that introduces the body of the blurb in the first example: Planet Strider. It looks sharp. It’s visually more appealing than the second blurb example without a bold tagline.

Think about how you can add a strong, hook-y tagline to your blurb. 

He also suggests looking at books in a similar genre niche as one’s own (as I have suggested, too), to see what those blurbs look like.

Look at the bestsellers and their blurbs. Is there a pattern? Is there something that inspires you?

And Chris is right: the tagline of IRON DRAGOONS is terrific. I don’t read that genre, and I found it cool.

I like his point that having a blurb there for preorders helps. It’s a selling tool, so never leave that part of the item page blank.

Remember, a blurb is not set in stone. Although, if it’s a print run book, it is set on the hardcopy.  You can polish and tighten up your blurb online as much as needed. (Probably for POD, as well, though I am not aware how difficult it is to change information at CreateSpace, etc.)

A preliminary blurb for preorders can be completely revised when it finally releases–and after, too.

As an indie author, yes, you can tweak your blurb as much as you want. It’s a tool and tools can and need to be sharpened.